Effective Date: January 1, 2023
At C. Aurora Paving Ltd., we value your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, and safeguard your data when you interact with our website and services.
1. Definition of Personally Identifiable Information (PII)
“Personally Identifiable Information” refers to any information that identifies or can be used to identify, contact, or locate the individual to whom such information pertains. This may include, but is not limited to:
- Name
- Address
- Phone number
- Email address
- Other information provided when requesting services
PII does not include anonymized data or demographic information not connected to an identified person.
2. Information We Collect
We collect personal information through web forms on our website, including:
- Name
- Email address
- Phone number
- Property address
- City
- Additional comments provided by visitors about the services they require
We also use third-party tracking tools, including but not limited to:
- Google Analytics
- Google Conversion Tracking
- Facebook Pixel
- CallRail call and form submission tracking
These tools help us analyze trends and monitor site usage.
3. SMS Terms & Conditions
By submitting any form on our website, you agree to receive communications from us, including service updates, billing information, promotional offers, and other notifications. These messages may be delivered via SMS, email, or phone calls.
- Message and Data Rates May Apply: You can opt out of SMS communications at any time by replying “STOP,” or you can reply “HELP” for more information.
- You can opt out of email communications by using the unsubscribe link provided in our emails.
We will not sell or use your mobile number for any purpose other than those outlined in this policy.
4. How We Use Your Information
The information we collect is used for the following purposes:
- Communication related to services you’ve requested
- Sending reminders and follow-up communications
- Marketing campaigns, promotional offers, and service improvements
- Requesting reviews and referrals
Your information is securely stored and used internally within C. Aurora Paving Ltd. It will either be manually or automatically entered into our CRM system for the purposes outlined above. We do not sell or lease your personal information to third-party vendors.
5. How We Store and Secure Your Information
We take your privacy and data security seriously. Our website is secured with SSL encryption to protect any information submitted through forms on the site.
We do not collect sensitive financial information online. Payment for services, such as credit card, check, or e-transfer, is handled offline, in person, or over the phone. Any information shared with us offline is stored securely.
6. Cookies and Tracking Tools
We use cookies to improve the functionality of our website and to help us understand user preferences and behavior. These cookies include:
- Analytical cookies for tracking site usage and visitor behavior
- Ad tracking cookies for marketing purposes
You can choose to accept or decline cookies through your browser settings. Declining cookies may affect your ability to use certain features of the website.
7. Correction of Personal Information
If you need to correct or update any personal information we’ve collected, you may contact us directly by email or phone. We will manually update or remove your information as requested.
8. Changes to This Privacy Policy
We reserve the right to update this Privacy Policy as necessary. Any changes will be posted on this page, and the effective date will be updated accordingly. We encourage you to review this policy periodically for updates.
9. Links to Other Websites
Our website may contain links to third-party websites. Please note that we are not responsible for the privacy practices of those sites. We encourage you to review their privacy policies when visiting linked sites.
10. Contact Us
If you have any questions or concerns regarding this Privacy Policy, or if you wish to correct or remove your personal information, please contact us at:
- Email: mike@caurorapaving.com
- Phone: 905-435-0401
Last Updated: March 1, 2024